Annual Report 2018
annual report 2017-2018
annual report | 2017-2018 2
table of contents
4
Message from the General Manager
5
Who we are
6-7
Accolades
8-19
visit el paso
20-38
El Paso Live
annual report | 2017-2018
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message from the general manager
I am pleased to present Destination El Paso’s Annual Report for the 2017-2018 fiscal year. The report reflects a sense of unity as an organization and showcases what is at the core of our efforts. Visit El Paso and El Paso Live worked hard to maximize efficiency and create synergies towards a unified mission. From event management and programming to robust convention and tourism campaigns and efforts, Destination El Paso continues to surpass its goals and quantifiables. Visit El Paso and El Paso Live take great pride in marketing El Paso as a viable destination and strive to improve quality of life opportunities for our citizens by hosting popular touring acts and community events. We are equally proud of the strong relationships we have cultivated with our tourism partners and look forward to the great opportunities that lie ahead in the coming fiscal year. We are proud of our successes this past year and will continue to work hard to keep the momentum
going. bryan crowe general manager
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who we are
Destination El Paso is organized as the parent of two branded operating divisions: Visit El Paso and El Paso Live.
Visit El Paso is responsible for destinationmarketing for the City of El Paso and includes Convention Development and Meeting Planner Services; TourismDevelopment, to include management of two Visitor Information Centers; as well as advertising and media relations. El Paso Live is responsible for venue and event management for City of El Paso-owned venues: Judson F. Williams Convention Center, Abraham Chavez Theatre, Plaza Theatre Performing Arts Centre, McKelligon Canyon Amphitheatre & Pavillion, and Cohen Stadium.
Each operating division is represented as a brand with its own website and social media presence.
Proudly managed by smg SMG has been in the business of providing operations and management services to stadiums, arenas, convention and conference centers, theaters and performing arts centers, recreation and equestrian facilities and other specialized facilities for more than 40 years. SMG has a defined management philosophy and style that has led to their industry leading position. No other private facility management company can match the depth and range of their capabilities. SMG’s proprietary programs, well-established management systems, and talented employees ensure that all SMG-managed facilities are professionally and efficiently operated. SMG provides a full range of facility management, operations, marketing, and event booking services, as well as pre-development, pre-opening, and operations consulting.
Management team
trudy sweeten assistant general manager el paso live
brooke underwood assistant general manager visit el paso
annual report | 2017-2018
veronica castro director of tourism development
mike patterson director of food & beverage
pat genera director of finance
5
accolades
#5 out of 100 100 Best Places to Retire in the USA
US News and World Report, October 2017
#5
#46
Happiest Cities in America
America’s Best Small Cities
Resonance, June 2018
wallethub, march 2018
#5 out of 24 Best Places to Trick-Or-Treat in the U.S.
smartasset, October 2017
Lowest Cost of Living
#1
forbes, april 2018
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Convention Cities in the USA for 2018
top 25
Out of 8 for Small Cities
#4
meeting source, january 2018
#24
#7
Cities with the Best Work-Life Balance
Best Places to Live 2018- Top 10 Cities
smartasset, january 2018
areavibes, june 2018
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7 th
Safest Metro City in America of 2018
safewise, august 2018
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about visit el paso The purpose of the Visit El Paso division is to provide destination marketing services to visitors, industry professionals and the greater El Paso community so they can have a pleasurable and memorable experience while positively impacting the city’s economy.
visit el paso responsibilities: • Tourism Development • Visitor Information Services • Advertising & Communications • Convention & Meeting Development • Sports Development • Film Commission
tourism facts: Activities participated in: Attractions 21.5%, Culture 27.9%,
Family/life events 28.6%, Libation and culinary 13.8% Nature 8% Outdoor sports 8.3% General 31.1% Average length of stay was 2.53 days (overnight and days); 2.56 (overnight only) Average per person per day spending $177.20 Average Age 50.9 years Average household income $95,596
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tourism developent The purpose of the Tourism Development Department is to promote the destination to domestic and international markets and position El Paso as a desirable destination which will ultimately impact economic development in a positive manner. tourism facts:
economic impact
The number of person-stays to El Paso was estimated at 3.36 million in 2017, and the volume of person-days was estimated at 9.23 million.
VISITORS 3.36 MILLION
Texans generated 22% of person-stays to El Paso; non- Texans 78%.
Top Texan origin DMA’s were Austin and San Antonio. Non-Texan DMA’s Albuquerque and Phoenix.
TOURISM SUPPORTED JOBS 13,800
Leisure travel represented 56.8% of person-stays to the El Paso MSA; vacation 9.9% and non-vacation 46.9%.
Business travel represented 43.2% of person-stays to the El Paso MSA; meetings 10.5% and transient 32.7%.
VISITOR REVENUE $1.7 BILLION
Activities participated in: • Attractions: 21.5%, • Culture: 27.9%,
• Family/life events: 28.6%, • Libation and culinary: 13.8% • Nature: 8% • Outdoor sports: 8.3% • General: 31.1%
Average length of stay was 2.53 days (overnight and days); 2.56 (overnight only)
Average per person per day spending: $177.20
Average Age: 50.9 years
Average household income: $95,596
annual report | 2017-2018
*Texas Destination 2017 prepared for the Office of the Governor, Economic & Tourism Division
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visitor information services
visitor guide The El Paso Visitors Guide is one of many tools used to promote the city to leisure, business, convention and meeting travelers. The guide is a one-stop-shop for all things El Paso such as restaurants, attractions, hotels, shops, itineraries and more.
• 150,000 copies printed annually • Over 1,000 distribution points • Over 4,000 online downloads
visitor centers Visit El Paso oversees two visitor centers; Union Depot Visitor Information Center located in Downtown El Paso and Airport Visitor Information Center located in the lobby of the El Paso International Airport. Information specialists provide travelers with information on accommodations, transportation, attractions, etc. The centers also respond to online inquiries, provide collateral materials and participate in local events that promote the destination.
• 21,233 visitors served • 49 events attended • 10 events hosted
Visit El Paso Social Media, Website, Newsletters & App social media Visit El Paso’s social media channels continue to grow in followers, fans, and likes. Visit El Paso has recently focused its efforts towards engagement. Social engagement refers to the user's degree of participation such as shares, likes and comments. In FY 2017/2018, our combined engagement surpassed the 95,000 mark.
• 97,700 Total Engagement
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Visit El Paso's Facebook page showed an increase of nearly 5% in followers this year, for a total of 44,065 followers. The Amigo Man Facebook page has also experienced substantial growth with over 800 followers.
Twitter continues to gain momentum with a nearly 6% increase in followers bringing our total followers to over 19,700.
Instagram followers reached 25,600 this year. The addition of the Amigo Man Instagram account has also proven successful with over 1,200 followers.
website Visit El Paso understands that website elements are a critical part of any marketing effort today, VisitElPaso.com offers an array of compelling online visitor services such as photography, video, city offerings, hotel accommodations and annual events. VisitElPaso.com received over 1,112,300 unique visits. By definition, a unique visitor is an individual who has visited a website at least once in a fixed time frame.
• 1,465,741 page views
• 1.57 pages per visit
• 00:01:20 average minutes spent on page
newsletters Newsletters are an extremely valuable marketing tool used by Visit El Paso. Newsletters are sent out monthly to niche databases and have proven to be a very important marketing asset that allows Visit El Paso to directly connect with solid audiences.
• 5,013 subscribers
• 29% open rate
App Mobile apps and smartphone use in general is a growing trend in all generation segments. The Official Visit El Paso App is available free of charge via the Apple App Store or Google Play. The app includes points of interest such as restaurants, hotels, local attractions and audio tours. In addition, the app features dedicated categories to large scale events and festivals as well as a Facetime function that allows visitors to speak with a visitor information specialist directly.
annual report | 2017-2018
• 5,296 FY 17/18 downloads
• 15,150 total all-time downloads
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Advertising & Marketing
U.S. Advertising Visit El Paso’s core markets include Millennial (18-35) and Gen X (35-64). These segments value travel experiences and have demonstrated that travel is a high priority. Travel is a common way for these generational segments to spend their disposable income.
Print Publications Total Print Impressions: 3,691,853
• Authentic Texas • Big Bend & Texas Mountains Travel Guide • Canadian Traveler • Grand Canyon Journal • Ride Texas • RoadRUNNER • Texas Music • Texas Parks & Wildlife • Texas State Travel Guide • True West
Out-of-Home Advertising Out-of-home advertising covers billboard space, and is one of the fastest growing forms of advertising. Visit El Paso utilizes billboard space in Albuquerque, Tucson and Deming to reach regional travelers.
• Total Out-of-Home Impressions: 18,436,132
radio promotion Radio promotions include terrestrial radio as well as Pandora campaigns and target the Albuquerque and Tucson markets.
Total Radio Impressions: 17,241,372
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Programmatic Advertising Programmatic advertising allows Visit El Paso to create targeted campaigns that are more relevant and relatable to the consumer. With campaigns that are targeted to specific demographics and interest, Visit El Paso can track impressions, conversions and, in general, make buying ad space more efficient. Impressions, sometimes called an ad view, is a term that refers to thepoint inwhichanad isviewedoncebyavisitor or displayed once on a web page. A conversion is defined as the points at which a recipient of a marketingmessage performs a desired action such as a click to the ad. Visit El Paso classifies a conversion as a click to the ad and a click to two or more pages on VisitElPaso.com.
• 29,039,947 impressions
• 98,985 conversions
• 52,135 clicks
interactive placement Interactive placement includes video and banner ads on dedicated websites and e-Newsletters.
Placement Publications Total Interactive Placement Impressions: 6,813,948
• Go Texas & Go New Mexico • Ride Texas • Shop Across Texas • Texas Highways • Tour Texas
paid social media advertising Paid social media advertising is a must for all brands. It is incredibly measurable and has the ability to be quickly manipulated if performance drops. Visit El Paso has focused its efforts on drive and direct flight markets. Targeted campaigns include outdoors, festivals, LGBTQ, and specific events/festivals.
annual report | 2017-2018
• 311,879 post engagement
• 1,449,082 reach
• 3,067,939 impressions
• 10,628 clicks
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Search Engine Marketing (SEM) Search engine marketing is a form of paid marketing that promotes and drives traffic to VisitElPaso.com by increasing visibility in search engine results pages.
• 324,912 Impressions
• 2,547 Conversions
northern mexico Advertising Visitation from Mexico continues to be a viable contributor to weekend stays in El Paso. Visit El Paso is focusing its efforts on visitors from the city and state of Chihuahua as well as other areas bordering the state such as Durango and Torreón.
Print Publications
radio
television
• El Heraldo de Chihuahua • El Regional • El Siglo Torreón • El Sol de Durango
• Exa FM • Radio Fórmula • Grupo Audiorama
• Televisa Chihuahua Canal • Galavisión
Programmatic Advertising Targeted programmatic campaigns include summer fun, weekend stays and seasonal shopping such as Christmas, Semana Santa and back to school.
• 18,389,623 impressions
• 14,382 conversions
• 20,540 clicks
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convention development Advertising Visit El Paso is committed to promoting El Paso in specific print and digital outlets that cater to meeting planners and events rights holders. Messaging trademarks El Paso’s hospitality, affordability and ability to deliver an authentic experience unlike what one might find in other destinations.
Print Publications
• Connect Association • Connect Sports Facility Guide • Meetings Today • Prevue • Small Market Meetings • Smart Meetings • Sports Destination Management • Sports Events Magazine • Texas Meetings & Events • Texas Meeting Planner Gide • Texas Sports Facility Guide • TSAE Membership Directory
interactive placement Total Interactive Placement Impressions: 53,600
• Prevue • Small Market Meetings • Sports Destination Management • Texas Meetings & Events • TSAE Newsletter • CVENT
earned media
Visit El Paso works with media, publications, editors, journalists and freelance writers to generate articles about the destination. The earned media coverage leverages Visit El Paso’s overall marketing efforts and extends the reach of advertising campaigns. Earned media provides El Paso with a third-party validation that is presented in an unbiased manner.
annual report | 2017-2018
• 7 Journalists
• 1 Photographers/Videographers
• $1.1 million Earned Media
• 12 Bloggers
coverage in: • Texas Highways • AAA Texas Journeys • Vogue Mexico • Remezcla • The Washington Post • Austin American Statesman • Playboy Mexico • Canadian Traveler Magazine
• Where to Retire Magazine • The Highland Park Landmark Newspaper • The Tribune Newspaper • Smart Meetings Magazine • El Heraldo de Chihuahua
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convention development
The Convention Development team represents the destination and the local hospitality industry on a state, regional and national level in an effort to attract convention and meeting activity.
LEADS GENERATED 81
FUTURE BOOKINGS 30
DEFINITE ROOM NIGHTS 14,643
ECONOMIC IMPACT $6,230,847
ATTENDANCE 19,601
AVERAGE DAILY RATE $79.82 HOTEL OCCUPANCY 69.9% REVENUE $183,528,500
HOTELS
* Smith Travel Report; September 1, 2017 - August 31, 2018
NOTABLE CONVENTIONS For Inspiration & Recognition of Science and Technology, March 2018 Attendance: 1,000 • Room Nights: 1,095 • Economic Impact: $383,299 Christian Congregation of Jehovah’s Witnesses – Circuit Assembly (two times a year), May 2018 Attendance: 2,800 • Room Nights: 300 • Economic Impact: $464,183 Christian Congregation of Jehovah’s Witnesses – Regional Convention (three times a year), July 2018 Attendance: 4,200 • Room Nights: 1,100 • Economic Impact: $1,358,486 Texas Recreation & Park Society, February 2019
Attendance: 450 • Room Nights: 820 • Economic Impact: $390,902 Texas Association of Public Employee Retirement Systems, August 2019 Attendance: 450 • Room Nights: 990 • Economic Impact: $329,115 American Chemical Society, November 2019 Attendance: 800 • Room Nights: 450 • Economic Impact: $511,520 International Jugglers' Association, July 2020 Attendance: 900 • Room Nights: 940 • Economic Impact: $575,460 American Planning Association, October 2020 Attendance: 800 • Room Nights: 700 • Economic Impact: $574,797
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sports development The Sports Development team is tasked with promoting El Paso as a viable destination for Event Rights Holders as well as a prime space to host sports activities and tournaments.
LEADS GENERATED 26
NOTABLE tournaments Sun Bowl Association Soccer Tournament, June 2018 Attendance: 1,440 • Room Nights: 440 Economic Impact: $435,744
FUTURE BOOKINGS 7
Cobra International, November 2018 Attendance: 700 • Room Nights: 6,000 Economic Impact: $728,423
DEFINITE ROOM NIGHTS 3,602
Flag Football World Championships, November 2018 Attendance: 1,500 • Room Nights: 500 Economic Impact: $448,800
ECONOMIC IMPACT $1,177,296
Baseball Innovators Summit, September 2019 Attendance: 275 • Room Nights: 1,095 Economic Impact: $383,215
Minor League Baseball Triple-A All-Star Game, July 2019 Attendance: 170 • Room Nights: 930 Economic Impact: $$51,402
ATTENDANCE 723
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film commission The Film Commission assists film industry professionals and productions with location scouting, permitting and securing crew and production services. The team markets El Paso as a film friendly city with distinct topography and an affordable “on location” option.
projects by type
FEATURE 4
DOCUMENTARY 2
STILL 1
TELEVISION 9
COMMERCIALS 10
OTHER 1
CORP/INDUSTRIAL 1
MUSIC VIDEO 2
SHORT 1
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ROOM NIGHTS 2,143
DIRECT ECONOMIC IMPACT $2,736,675
NOTABLE FILM PROJECTS
One full season of LIVE PD (Television series, A&E TV)
Independent feature film “Outlines in the Dark” from local writer/director James Arrabito
Independent feature film “Project Z” from local filmmaking duo the Barahona Brothers
annual report | 2017-2018
House Hunters (one episode, Television series, HGTV)
Leon Bridges Music Video “Beyond”
LEON BRIDGES, "BEYOND"
Short film “Rescatado” from comic book author Arturo Vargas (“Aero”, “Aero: Origins”, “Psychic Warriors: Rising”)
Music video “Just Say When” from Grammy-nominated group Nothing More
NOTHING MORE, "JUST SAY WHEN"
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about el paso LIVE The purpose of the El Paso Live division is to provide venue and event management services to patrons, event organizers and the greater El Paso community so they can enjoy quality entertainment and events in facilities that exceed expectations.
EL PASO LIVE responsibilities: • Venue Operations • Special Events & Festivals
• Event Marketing • Food & Beverage
tourism facts: Activities participated in: Attractions 21.5%, Culture 27.9%,
Family/life events 28.6%, Libation and culinary 13.8% Nature 8% Outdoor sports 8.3% General 31.1% Average length of stay was 2.53 days (overnight and days); 2.56 (overnight only) Average per person per day spending $177.20 Average Age 50.9 years Average household income $95,596
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venue operations The purpose of the Venue Operations program is to provide event development and contract services to clients so they can experience a professional and efficient booking process, leading to return business.
Total Number of events: 420 Total Overall attendance: 528,615 Total Days of activity: 647 Total non-profit days: 341 Total gross revenue: $7,356,227
Plaza Theatre Performing Arts CentRE
OVERALL ATTENDANCE 158,359
TOTAL EVENTS HOSTED 127
plaza theatre attendance 2014-2018
200000
TOTAL DAYS OF ACTIVITY 168
150000
annual report | 2017-2018
NON-PROFIT DAYS OF ACTIVITY 77
100000
GROSS REVENUE $2,571,254
50000
0
2015 89,655 2014
2016 96,572
107,285
2017 2018 138,497
158,359
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ABRAHAM CHAVEZ THEATRE
OVERALL ATTENDANCE 67,976 TOTAL EVENTS HOSTED 52 TOTAL DAYS OF ACTIVITY 52
NON-PROFIT DAYS OF ACTIVITY 22
GROSS REVENUE $826,971
abraham chavez theatre attendance 2014-2018
100000
80000
60000
40000
20000
2015 58,819 2014
2016 89,593
64,436
2017 2018 63,982
67,976
0
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JUDSON F. WILLIAMS CONVENTION CENTER
OVERALL ATTENDANCE 177,380 TOTAL EVENTS HOSTED 89 TOTAL DAYS OF ACTIVITY 206
NON-PROFIT DAYS OF ACTIVITY 76
GROSS REVENUE $2,749,782
convention center attendance 2014-2018
350000
300000
250000
200000
annual report | 2017-2018
150000
100000
50000
2015 169,960 2014
303,572
2016 128,902
2017 2018 158,335
177,380
0
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MCKELLIGON CANYON AMPHITHEATRE
OVERALL ATTENDANCE 33,878 TOTAL EVENTS HOSTED 41 TOTAL DAYS OF ACTIVITY 43
NON-PROFIT DAYS OF ACTIVITY 31
GROSS REVENUE $339,871
mckelligon canyon attendance 2014-2018
0 5000 10000 15000 20000 25000 30000 35000 40000
2015 35,063 2014
2016 33,700
36,867
2017 2018 35,056
33,878
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COHEN STADIUM
OVERALL ATTENDANCE 22,453 TOTAL EVENTS HOSTED 8 TOTAL DAYS OF ACTIVITY 14
NON-PROFIT DAYS OF ACTIVITY 14
GROSS REVENUE $208,440
cohen stadium attendance 2014-2018
35000
30000
25000
20000
annual report | 2017-2018
15000
10000
5000
2014 N/A
2015 N/A
2016 31,297
2017 2018 30,374
22,453
0
25
gross revenue generated by all venues 2014-2018
0 1000000 2000000 3000000 4000000 5000000 6000000 7000000 8000000
2015 $4,669,715 2014
2016 $5,203,454
2017 2018 $5,457,474
$6,023,659
$7,356,227
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special events & festivals El Paso Live is our city’s premier entertainment host, providing locals with a variety of quality and engaging special events and festivals.
broadway in el paso The successes of the shows during El Paso Electric presents Broadway in El Paso's previous seasons ushered in opportunities to bring more quality entertainment to the border region. After years of anticipation, Broadway in El Paso audiences could finally shout, “Hakuna Matata!” Since the Plaza Theatre’s restoration and opening in March of 2006, the most requested Broadway show of all time was Disney’s The Lion King . The tour performed 16 shows on May 30 through June 10, 2018, to the delight of audiences. The show made Plaza Theatre history by becoming the highest grossing show of all time with more than 30,000 patrons in attendance. Broadway in El Paso offered new subscribers and season ticketholders the option to purchase a five or six show package. Beautiful – The Carole King Musical opened the Broadway season with a week-long run, September 19- 24, 2017 with the Tony® and Grammy® Award-winning inspiring true story of King’s remarkable rise to stardom. Other popular Broadway productions during the 2017-18 season included: Motown The Musical, A Gentleman’s Guide to Love & Murder, Rent 20th Anniversary Tour and Dirty Dancing—The Classic Story on Stage . A special add- on performance featured Buddy-the Buddy Holly Story .
ATTENDANCE 51,473
[ Grossed over $2.6 million [ Broke Record for Plaza Theatre Box Office in theatre attendance, revenues and sold-out performances [ 30,000 + attendance [ 16 performances for the two-week premiere [ Economic benefit of more than $9 million to the city (from travel, hotels, restaurants, parking and other businesses patronized by both theatergoers and production staff). * * Figure is based upon a Touring Broadway League report Disney’s The Lion King Breaks Box Office Record in 2018!
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winterfest For the second year, El Paso Live produced WinterFest, presented by The Hospitals of Providence and Providence Children's Hospital. Downtown Arts Festival Plaza and surrounding areas came to life from November 18, 2017 through January 1, 2018, with lights, food, holiday shopping, festivities and an outdoor ice-skating rink with over 18,000 skating attendees. WinterFest was created to enhance the downtown visitor’s experience and create an El Paso holiday tradition. Open seven days a week, the WinterFest rink also offered a variety of events throughout the season such as an Ice, Ice, ‘80’s Party, Skate with Santa, Let it Snow Day and more. The event also hosted free holiday movies in the Plaza Theatre on select days. Aside from ice skating, festival guests stepped inside a giant inflated snow globe, viewed the WinterFest 25- foot holiday tree, stayed cozy inside a warming tent next to the rink and enjoyed delicious hot chocolate in El Paso Live’s Kringle Kafé. Patrons shopped locally at the Downtown Management District’s Winter Market and snapped photos in front of numerous lights and décor made possible by The City of El Paso’s Museums and Cultural Affairs Department and Parks and Recreation Department. WinterFest was embraced by the community, businesses and organizations and was such a success, the festival will be returning for a third year.
SKATING ATTENDANCE 18,472
winterfest social media platforms: facebook & instagram
FOLLOWERS 4,669
ENGAGEMENT 5,290
IMPRESSIONS 1.8 MILLION
[ 636 gallons of hot chocolate sold WinterFest Fun Fact
CLICKS 775
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sun city craft beer festival The Sun City Craft Beer Fest (SCCBF) expanded in 2018 to a two-day downtown festival at the El Paso Convention Center Plaza, creating the “Hoppiest Weekend Ever,” featuring over 150 craft beers, brewing lessons, a game zone, live music, beer-themed vendors and art, food vendors, sports bar, liquor and wine gardens and a VIP seating area featuring exclusive craft beers.
ATTENDANCE 5,363
sccbf social media platforms: facebook & instagram
FOLLOWERS 18,900
ENGAGEMENT 9,651
IMPRESSIONS 1.2 MILLION
CLICKS 2,259
annual report | 2017-2018
[ 174 Craft Beer flavors [ 58 breweries & cideries featured [ 118,672 ounces of beer sold SCCBF Fun Facts
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el paso ice cream festival The El Paso Ice Cream Fest was back for its third year, co-produced by Dubow House Creative Services and El Paso Live. The multi-generational festival not only celebrated ice cream and Independence Day on “Sundae” July 1, 2018, at the El Paso Convention Center Plaza. Over 5,800 ice cream lovers enjoyed more than 110 flavors of sweet treats and more. Additional festivities included live music and entertainment, games, ice cream eating contests, and food trucks.
ATTENDANCE 5,886
ice cream fest social media platforms: facebook, instagram, twitter
FOLLOWERS 427
ENGAGEMENT 7,020
IMPRESSIONS 454,100
CLICKS 2,213
[ 24 different types of frozen treats [ over 110 flavors of ice cream [ 84 businesses involved Ice Cream Fest Fun Facts
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alfresco! fridays The celebrated free concert series puts the beat in the heart of downtown El Paso. Patrons enjoy a mix of music including mariachi, reggae, funk and more.
ATTENDANCE 15,570
Alfresco! Fridays Fun Facts
[ 1,170 margaritas sold [ 7,431 beers sold [ length of series: 15 weeks, 16 bands
cool canyon nights Situated in the picturesque McKelligon Canyon Amphitheatre, Cool Canyon Nights is a free concert series held every Thursday night during a dedicated number of weeks in summer months.
annual report | 2017-2018
[ 5 sponsors [ 6 vendors [ 8 food trucks [ length of series: 12 weeks, 24 bands Cool Canyon Nights Fun Facts
ATTENDANCE 13,758
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music under the stars El Paso Live and the City of El Paso’s Museum & Cultural Affairs Department (MCAD) co-produced the free summer series: GECU presents Music Under the Stars (MUTS). It was the 35th concert season for MUTS, which featured performances for its the third season at Cohen Stadium. Music Under the Stars attracted over 11,000 attendees. The expansive 2018 music line-up included: Gedeon Luke & The People (Soul), Chicano Batman (Indie Rock), Queen Nation (Queen Tribute), and Frank Ray (Country) on the 4th of July with a spectacular fireworks finale, offering diverse, quality entertainment to the public.
ATTENDANCE 11,002
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viva! el paso Viva! El Paso celebrated its 41st season at McKelligon Canyon. The beloved outdoor musical spectacular celebrates El Paso’s history and unique blend of cultures with both English and Spanish performances.
ATTENDANCE 8,280
[ 14 performances [ performances in both english & spanish Viva! El Paso Fun Facts
event marketing
The El Paso Live Marketing Department fosters relationships with promoters, partners and talent agencies along with the support of our corporate SMG offices to keep the City of El Paso-owned venues on the radar for performance possibilities.
El Paso Live Social Media, Publicity, Traditional & Non-Traditional Advertising social media El Paso Live engages with users through several social media platforms and informs current and potential venue patrons of the high-quality events produced throughout the year.
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el paso live facebook
FOLLOWERS 34,000
CLICKS 34,000
AVG. DAILY USERS REACHED 20,000
ENGAGEMENT 57,500
FAN INCREASE 11%
IMPRESSIONS 10.6 MILLION
el paso live INSTAGRAM
FOLLOWERS 12,800
IMPRESSIONS 870,900
ENGAGEMENT 20,200
FAN INCREASE 100%
(increased by 362.6% over last FY)
el paso live TWITTER
FOLLOWERS 3,700
IMPRESSIONS 306,600
CLICKS 398
ENGAGEMENT 5,000
FAN INCREASE 100%
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WEBSITE El Paso Live hosts a user-friendly website that showcases the unique talent featured throughout the year inside El Paso Live venues as well as promoting venue rentals and facility sales.
PAGE VIEWS 676,689
PAGES PER VISIT 1.57
AVG. MINUTES SPENT ON PAGE 00:01:15
NEWSLETTER El Paso Live Newsletter Subscribers sign up to receive event information, event pre-sale codes and on sale and discount announcements.
SUBSCRIBERS 95,757
OPEN RATE 26.84%
CLICK THROUGH RATE 6.96%
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advertising & publicity The El Paso Live Marketing Department supported over 200 shows and Special Events with paid and non-paid advertising, promotions and publicity to provide comprehensive marketing support and services to promoters and organizations.
free services to promoters include: • Media release to press for show and event announcements • Digital and venue marquee placement • Inclusion on the EP Live website • Email blast to venue subscribers • 5+ free Facebook posts • Collateral displayed at venues and special events
• Media Releases: 50
• Total Eblasts: 282
paid services to promoters include: • Traditional media advertising, promotion strategy and placement (TV, radio, outdoor, print, etc.) • Digital media advertising • Online and social media campaign • Targeted Street Teams • Contests, promotional development and trade opportunities
• Street Teams: 90+
• Top Three Marketing Advertising Plans for shows for FY 2017-18 (excluding El Paso Electric presents Broadway in El Paso shows):
annual report | 2017-2018
-Viva! El Paso: $28,232.56 -Jeff Dunham : $19,797.55 -Yanni: $14,234.53
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food & beverage
NOTABLE catering events Hispanic Chamber of Commerce Gala Attendance: 900 • Revenue: $37,700 City of El Paso Thanksgiving Lunch Attendance: 2.794 • Revenue: $65,500 UMC GALA Attendance: 950 • Revenue: $29,000 YWCA Luncheon Attendance: 1,500 • Revenue: $28,000 It’s a Christmas Fair Attendance: 11,300 • Revenue: $35,500 Sun City Volleyball Tournament Attendance: 8,160 • Revenue: $31,574 El Paso Comic Con Attendance: 750 • Revenue: $28,179 Sun City Craft Beer Festival Attendance: 5,363 • Revenue: $111,741 CVMA National Conference Attendance: 2,800 • Revenue: $38,600 Alfresco! Fridays Series Attendance: 15,545 • Revenue: $84,254 Cool Canyon Nights Series Attendance: 13,499 • Revenue: $98,850 Disney presents The Lion King Attendance: 31,133 • Revenue: $77,600 NOTABLE concessions events
total food & beverage sales 2014-2018
2500000
2000000
1500000
1000000
500000
2016 $1,776,275 2014
2015 $2,412,574
2017 2018 $2,113,469
$2,228,779
$2,345,000
0
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annual report | 2017-2018
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Destination Marketing Venue & Event Management El Paso Convention Center Plaza Theatre Performing Arts Centre Abraham Chavez Theatre McKelligon Canyon Amphitheatre and Pavilion
One Civic Center Plaza El Paso, TX 79901 visitelpaso.com | elpasolive.com
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